35 Plumbing Social Media Post Ideas (Plus Tips)
35 plumbing social media post ideas that get attention: tips, before-and-afters, seasonal reminders and crew posts, plus simple tips to keep posting.
Stuck on what to post? Here are 35 plumbing social media post ideas you can use this month, plus a few tips to keep it going. Most of them come straight from jobs you already do.
Educational posts
Tips show you know your stuff, and they’re the posts people save and share.
- Common plumbing problems and what causes them
- Simple maintenance homeowners can do themselves
- Signs it’s time to call a plumber
- Water-saving tips
- How to prevent frozen pipes
- How to make a water heater last longer
- The difference between pipe materials, in plain words
- What not to put down the drain
Show your work
Proof posts build trust faster than anything else.
- Before-and-after photos of finished jobs
- Meet a team member
- Behind the scenes on a tricky repair
- Your service area
- A new tool or piece of equipment
- Company milestones, like years in business
- Customer reviews (with permission)
- Team training and licenses
Seasonal posts
Post these a few weeks before the season hits.
- Winter plumbing checklist
- Spring plumbing check-up
- Summer water-use reminders
- Fall prep before the first freeze
- Holiday tips (yes, the garbage disposal after Thanksgiving)
- Seasonal specials
- What to do in a cold snap or heavy storm
- Seasonal hiring
Community posts
Show you’re part of the neighborhood.
- Local events you attend
- Charity work and sponsorships
- Thank-you posts for customers
- Local business partners
- Team volunteer days
- Community milestones
- Supporting a local team
- How you helped after a local storm or outage
Interactive posts
These get comments.
- Plumbing myths vs facts
- Quick polls (“What’s your most-hated clog?”)
- “Guess what caused this clog” with the reveal in the comments
Which platforms work for plumbers
- Facebook: the best fit for most plumbers. Local homeowners, community groups and reviews.
- Instagram: great for before-and-after photos.
- Google Business Profile: posts keep your profile active where people search “plumber near me.”
- LinkedIn: useful if you do commercial work or want to recruit.
Start with Facebook and your Google Business Profile, then add others if you can keep up.
Tips to keep it going
Keep your branding consistent
Same logo, same colors, every post. People should recognize you before they read the name.
Plan a simple weekly mix
Three posts a week works: one proof post, one tip and one trust post (crew, review or community).
Use real photos
A clear phone photo of real work beats a stock image of a smiling model with a wrench.
Reply to comments
Answer questions quickly. It shows you’re responsive, which is what people want in a plumber.
Ask permission
Get the customer’s OK before posting their home or their review.
Check what works
Look at your views and engagement monthly and do more of what people respond to.
Make posting easier
The hardest part isn’t ideas. It’s finding time. PostPixel turns your job photos into branded posts, including tips, before-and-afters, promotions and posts from your Google reviews, for Facebook, Instagram, Google Business Profile and LinkedIn. You approve and schedule them. See more on our plumbing industry page.
FAQ
How often should a plumber post on social media?
Two or three times a week is enough. Keep it steady.
What’s the best social media platform for plumbers?
Facebook for most, plus Google Business Profile posts. Add Instagram for before-and-after work.
Should plumbers use hashtags?
A few local ones on Instagram can help, like your city name. Don’t overdo it.
Get started
Pick five ideas from this list and post them this week. If you’d like them made for you from your own photos, try PostPixel free for 7 days. A card is required to start.
