PostPixel vs Hiring a Social Media Manager

When posting becomes too much, many owners think about whether to hire a social media manager. It’s a real option. A good one can do a lot. It’s also a salary, a hire and someone to manage. Here’s how that compares with using PostPixel, laid out plainly.

Your two options

Hiring a social media manager

A person, full-time, part-time or freelance, who plans, creates and publishes your posts. They can also reply to comments, run campaigns and cover events.

Using PostPixel

Software that turns your business photos into branded posts for Facebook, Instagram, Google Business Profile and LinkedIn. You approve them and schedule them. Plans start at $49 a month. See pricing.

Cost

A social media manager’s cost depends on your area, their experience and whether they’re on staff or freelance. On staff, add payroll taxes, benefits and the tools they’ll need. Get local numbers before you decide; job boards and freelancer sites show current rates.

PostPixel is a flat monthly subscription: Solopreneur $49, Teams $79, Agency $99. No contracts.

Time

Hiring takes time up front: writing the job post, interviewing, onboarding and training them on your business. Then you’ll spend time each week on check-ins and approvals.

With PostPixel, your time goes into taking photos on jobs and reviewing posts. It saves up to 20 hours a month on creating content.

Quality and consistency

Where a person shines:

• Real-time replies and conversations with customers
• Handling a complaint or a tricky situation
• Covering local events in person
• Custom campaigns and creative ideas

Where PostPixel shines:

• Posting every week, even when someone’s sick or on vacation
• The same branding on every post, from your Brand Kit
• Posts built from your real job photos
• A review step before posts go live (Teams and Agency plans)

A hybrid approach

You don’t have to pick one. Some businesses use PostPixel for the steady weekly posts, and a part-time person or freelancer for replies, events and campaigns. That person spends their time on the human work, not on resizing graphics.

Which fits your business?

Hire a social media manager if:

• You have the budget for a dedicated person
• You need someone to handle lots of messages and comments
• You run frequent events or campaigns

Use PostPixel if:

• You want predictable monthly costs
• You have job photos and want them posted steadily
• You want to stay in control of what goes out

FAQ

Try it before you hire

Run a week of PostPixel first and see if it covers what you need. Start a 7-day free trial. A card is required to start.